The South Beach Diet is Nation's #1 National Bestselling Nonfiction Hardcover Book

Outselling All Others -- Announces Krupp Kommunications;
PR Newswire, August 5, 2003

The South Beach Diet by Arthur Agatston, M.D. is the top Nonfiction bestseller in the country, capturing the #1 spot on the New York Times hard cover advice, Wall Street Journal, USA Today, and Publisher's Weekly lists. The latest Bookscan numbers (which represent approximately 75% of overall trade sales) are:
   South Beach Diet 63,652;
   Kate Remembered 50,571;
   Treason 33,033;
   Living History 31,267.

The book's publisher, Rodale, currently has 1.2 million copies in print. It was published on April 2, 2003 and the initial shipment was 25,000 copies. The South Beach Diet made the NYT Bestseller list the first week of publication and has been #1 for the last five consecutive weeks. Out of the 15 weeks it has been on the list, the book has appeared at #1 seven times.

The South Beach Diet is Dr. Agatston's first book. He is a leading cardioligst who has written articles for more than 100 scientific publications. His pioneering work in noninvasive cardiac imaging has resulted in computerized tomography scanning methods and measures that bear his name: the Agatston Score and the Agatston Method, which are used for screening coronary calcium, are recognized worldwide. His book has proven to be a runaway success in a publishing climate where layoffs and flat sales have been recently reported.

This book marks the first time Rodale has hit the 1,000,000 copy mark on the trade edition of any book. In a stunning example of old and new media synergy, the South Beach Diet plan has also become fantastically successful as a subscription website. http://www.southbeachdiet.com/ was strategically launched four weeks after the book's publication and has become the internet's hottest diet website. Produced in conjunction with Agora Media, the service presents subscribers with a six-week version of the diet while also featuring a unique "beach buddies" component that pairs up dieters with similar weight loss goals.

"The South Beach Diet has been hijacked by the people. It's the 'My Big Fat Greek Wedding' of the publishing world," says Richard Pine, Dr. Agatston's literary agent and president of Arthur Pine Associates, Inc.

Rodale contracted Krupp Kommunications to kick off The South Beach Diet PR campaign. "We are excited to be an integral part of a book that is benefitting hundreds of thousands of people who are becoming heart healthy and seeing results," says Heidi Krupp, president, Krupp Kommunications.

Dr. Arthur Agatston, M.D. is Associate Professor of Medicine at the University of Miami Medical School. He has written articles for more than 100 scientific publications and has served on numerous statewide and national associations, including the American Society of Echocardiology, the American College Of Cardiology, and the Society of Atherosclerosis Imaging. He has a private cardiology practice in Miami.

CONTACT: Vicki Winters of Krupp Kommunications, +1-212-579-2010, or Vickiw@kruppkommunications.com,

Web site: http://www.krupkommunications.com/

COPYRIGHT 2003 PR Newswire Association, Inc.
COPYRIGHT 2003 Gale Group

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